Archive | October, 2009

What Women Want

30 Oct

In an interesting article by Happi Magazine, they explore the buying behavior of women.  Women are responsible for 85% of the purchases of consumer goods.  Here is a summary of the key trends:

• Green beauty is here to stay,
• Brand URLs are migrating to social networks,
• Anti-aging and mineral makeup SKUs are still big,
• Fabulous 40+ is the new standard of beauty and
• Trading down doesn’t mean trading out.

If you would like to read the whole article please click here.

Formulating for women is very important as they control the market.  In sticking with the trends, make sure to use natural moisturizers such as jojoba oil, apricot kernel oil, and sweet almond oil!

We’re already getting excited about In-Cosmetics in Paris next April!

29 Oct

Click on the image below to view our exhibitor profile!


In-Cosmetics Paris, Booth A90

Have you watched the video – Cultivating Jojoba’s Future?

28 Oct

Cosmetics & Toiletries CBR Directory: An excellent Resource

27 Oct


Looking for an online directory of suppliers and ingredients?  A great resource is C & T’s CBR Directory.  We have listed our ingredieients as well as a few of our formulations.  For a list of all of our formulations visit our website’s Formulation Guide.

Cosmetic Chemistry… what?

22 Oct


Unfortunately I only do marketing here at Desert Whale, so when I hear our sales representatives and chemists talk about the science behind our products and formulations… I get a little lost!

This is great summary of cosmetic chemistry, reading it has helped me put two and two together.  I recommend it to newcomers to the industry, marketing personnel such as myself, or seasoned chemists who want a refresher.

The article breaks cosmetic chemistry down into these topics: emulsions, surfactants, emollients, moisturizers, waxes, thickeners, active ingredients, sunscreens, color, preservatives.

Read the entire article here.

Another great resource for cosmetic chemist is this blog.

Looking for cosmetic formulations? Check out Desert Whale Jojoba’s Formulation guide.

CASCC (California Society of Cosmetic Chemists) Supplier’s Day: Will you be there?

20 Oct

WE WILL!  Come visit Desert Whale at booth 535.  It is going to be lots of fun and I have to admit our booth is pretty cool!


Look forward to meeting you!

2010 In-Cosmetics Asia Scheduled to be in Bangkok, Thailand

19 Oct

Despite the perception that the show would be held in South Korea, Reed Expositions announced that the show will return to Bangkok.

Read the full article here.

Bangkok, Thailand... hopefully we'll see you there in 2010

Bangkok, Thailand... hopefully we'll see you there in 2010