Tag Archives: cosmetic industry

Cosmetic advertisements and their effect on women

4 Aug

With all these beautiful, perfect images of women in magazines; it is hard for us to realize just how much of it is fake.  Research has shown that airbrushed images, when taken at face value, have had a very negative effect on the way women view themselves.

Look at this image of Madonna with and without airbrushing.  What a huge difference!  It is easy to see from images like this how unrealistic expectations for beauty are created.

In a paper supported by 44 academics of the Advertising Standards Agency, claims were made that airbrushed images encourage eating disorders and self-harm amongst girls in particular, but boys, too. While this study had a political agenda and may be a bit exaggerated; it is clear to see that airbrushed images do have a negative effect on women.  While the majority of these images are created by the cosmetic and personal care industry it is great to see companies like Dove stand up with their Campaign for Real Beauty where they have pledged to not distort any of their images to create unrealistic and unattainable ideas on beauty.  Check out one of their ads:

Natural is beautiful and we hope the cosmetic industry starts to follow the trend!

What exactly is BIODIVERSITY and why is it becoming a BUZZ word?

2 Aug

Biodiversity is the variety of life (species/plants/animals) in a region.  It is also the study of how those species came to be and the natural patterns that formed to get them there.

The reason biodiversity is becoming so important in 2010 is we are starting to realize that extinction is rising at an alarming rate and much of this is due to human activity.  Here are some astonishing facts:

  • Studies have found that species have been disappearing at up to 1000 times the natural rate, and the group predicts this rate to rise (UBTE).
  • Based on current trends, an estimated 34,000 plant and 5,200 animal species – including one in eight of the world’s bird species – face extinction.
  • Up to 10 per cent of coral reefs – among the richest ecosystems – have been destroyed, and one third of the remainder face collapse over the next 10 to 20 years.

“We are creating the greatest extinction crisis since the natural disaster that wiped out the dinosaurs 65 million years ago.” [CBT] While species begin to grow extinct we are not only losing diversity but sources for food, medicine, and natural resources.

So what can we do to counteract this?  It all boils down to making sure our needs and waste are in line with what nature can handle.  And we get there by taking action through education, conservation, rehabilitation and prevention.  For more ways you can help click here.

So what does this mean for the cosmetics industry?

The cosmetic industry is one of the largest users of natural ingredients.  It is important that personal care companies not only ensure that their natural ingredients are being harvested in  environmental and bio-diverse friendly ways but also start educating consumers on the importance of purchasing truly sustainable products.

What is sustainability anyways?

30 Jul

What does sustainability in cosmetics really mean?

  • Think Globalization on a local level
  • Its more than green packaging and an organic certification
  • It’s about Biodiversity and reducing waste

Check out this podcast from Realize Beauty.